hmmm… me kindda like leader endorsing MVIO, coz i kindda like their clothes.
but i guess it’s just a domestic brand for now, so unless MVIO quickly hurries up and grows up, it’s only a matter of time before a bigger, more global (or at least regional) brand snaps leader up. it’s natural that a brand would want to leverage on his popularity in the asian region, and it sure doesn’t hurt that he has a gorgeous face and a fab body.
yup, BASIC HOUSE has signed leader up as their newest male model to pair with the existing female spokesperson, Yoon Eun Yeh, (yup, of goong fame, and also of the SCANDAL WITH KIM JONG KOOK from x-man days)… Hyun Bin was YEH’s partner for this year, but seems like BH has decided to sign with leader for 2010.
can i be honest here? then again, i don’t think i’m capable of not speaking my mind, haha! i’ve never been a fan of BH, guess i ain’t their key target audience. they’ve more basic stuff like tees and jeans, generally young, casual fashion. kindda lack ‘personality’ and not distinctive enough, if you ask me. click HERE if you wanna read more about the brand, yea, it’s in english.
original in korean: korean media 2009.12.18
reposted by: SS601.com
translated into chinese: julieann / HYUNJOONGCHINA
translated into english: happiebb / LOVEKIMHYUNJOONG.WORDPRESS
Kim Hyun Joong, Leader of SS501 cum actor has recently been chosen to be the catalog model for the casual fashion brand, Basic House.
As the brand’s spokesperson, Kim Hyun Joong will be carrying out various activities for the brand for the coming year. The brand’s PR staff pointed out, “We’ve chosen Kim Hyun Joong as our spokesperson because he can easily carry the latest fashion with his personal charm and charisma. Besides, he also enjoys high popularity amongst the various age groups. This, too, fits our strategy of wanting to increase awareness and exposure at the various age brackets.”
In the past, before Kim Hyun Joong has been appointed as the brand’s spokesperson, Kang Dong Won, Hyun Bin and other male stars had also modeled for the brand; in other words, the brand’s endorsement can be likened to warfare amongst the flower boys.
The new season’s fashion catalog featuring the new spokesperson, Kim Hyun Joong, will be released early next year.
meanwhile, will share some of the old fashion shots of YEH and HB just to give you a feel of how the fashion catalogs featuring leader may look like.
anyone wondering where BH is available outside of korea? here…
and… EMZ…!!! MIYO….!!! guess what i saw on BH’s homepage?
a ST★R…!!!
talking about ST★R, emz has already posted the first part of her HK trip! if you’re curious about what we gals were up to when we were in HK, click HERE to read.
oh boy, it was great reliving every moment of the trip! we really did have much fun, ya? me soooooo… glad we decided to make it a real gals’ holiday instead of centering everything around those five boys. the princess thinks she would really really really regret it if she’d spent her days and nights in HK just waiting/stalking/chasing…
one more thing before i end this post. remember i was talking about buying the CANON S90? just in case you’re also interested to get one, you might wanna know that a dear friend had helped me check prices, and he’s told me i can get it from PARISILK at holland V at S$616.
My Heart is a ST★R,
bb ♥
eiz… why the brand logo looks like UNIQLO’s logo….